One A4 sticker
For the aluminium and iron ladders Chadha Glass & Aluminium Doors, Jalandhar, sold as Shine Ladders.
A complete ladder brand
- New brand name
- Parent identity: CGAD
- Logo & colours
- 5-part label system
- 8 model names
- Business card
- Website
Before and after
Drag the handle to compare.
BeforeAfter
BeforeAfterHow a sticker became a brand
Seven stages, from the first request to the website.
The request
An A4 sticker for aluminium and iron ladders sold as Shine Ladders.
The real problem
The ladders had no brand of their own: no distinct identity, no visual system and no way to tell models apart. A better sticker would not fix that.
Parent identity
We refined Chadha Glass & Aluminium Doors into CGAD, a shorter mark that keeps the link to the Chadha name.
A new brand
Stepsure became the dedicated ladder brand, presented as a product of CGAD.
Named models
Every ladder got a distinctive model name based on its type, construction and intended use.
One system
The same identity now runs across every label on the ladder and onto the business card.
Online
stepsures.com presents the brand and its full range.
From Shine Ladders to Stepsure
A name that carries the promise.
We developed 24 names over two rounds. Stepsure brings together the step and the certainty that it will hold: safety, reliability and confidence at height in one easy word.
Six shortlisted names were checked for availability. Two cleared every check, and Stepsure went forward.
Availability checks on the shortlist
| Name | Trademark | .in | .com | ||
|---|---|---|---|---|---|
| Snap Step | Available | Available | Available | Available | Not available |
| Step Sure | Available | Available | Available | Available | Available |
| Sure Grip | Available | Available | Available | Available | Available |
| Step Rise | Not available | Not available | Not available | Not available | Not available |
| Sky Reach | Not available | Not available | Not available | Not available | Not available |
| Step Ease | Not available | Not available | Not available | Not available | Not available |
Availability at the time of checking. Not a trademark registration or legal clearance.
CGAD, the parent
Keeping the Chadha name, in a form that travels.
Chadha Glass and Aluminium Doors is accurate but long for a product label. We proposed the initials CGAD, pronounced “See-Gad”, with the tagline “The Future of Glass and Aluminium Solutions.”
The final logo builds a ‘C’ from angled cuts that echo doors and glass. Every ladder now reads “A product of CGAD”.
The idea behind the logo
The letter S, turned into a climb.
An arrow pointing up for the upward movement the product is made for, and a stair block for the first step. Two concepts, four colour directions, then orange and blue, with blue linking back to CGAD.
- Climb orange
#F14624 - Signal red
#EF2E32 - Step blue
#2C3792 - Deep navy
#24265D
Labels that work as a system
Tap a point on the ladder to see each label.
Front panel
The original A4 brief: brand, “Built Tough, Lifts Light”, the model range, colour options, 4 to 8 step sizes and “A product of CGAD”.
Top label
Brand, tagline and website address.
Platform
Water proof, rust proof and anti-slip platform, 120 kg capacity, 100% aluminium and the Make in India mark, with footwear and inspection reminders.
Side rail
Usage instructions, cautionary warnings, the 120 kg maximum load (user + tools) and hazard pictograms.
Side band
The line “Durability in Every Step, Ease in Every Lift”.
Designed using the way established international ladder brands present safety information as a benchmark for clarity. Not a claim of certification.
A name for every model
Families that show how the range fits together.
Altura, the word for height in Spanish and Portuguese, came from our first naming round. The Edge ladders step up from Lite to Prime to Pro.
- Altura BaseCompact & Sturdy
- Altura PrimeLightweight & Reliable
- MaxLiteHeavy-Duty Performance
- DuraMaxFor the Toughest Jobs
- Edge LiteVersatile and Agile
- Edge PrimePremium Stability
- Prime XExtended Reach
- Edge ProProfessional Grade
Model names, categories and positioning lines as listed on stepsures.com.
Online
One brand, from shop floor to screen.
We built stepsures.com to present Stepsure as a unit of CGAD: the range by category, a page for each model, the brand story and a downloadable brochure.
The client asked for a sticker. The more valuable answer was a brand.
The result
From one sticker to a structured brand.
A dedicated ladder brand, a clear link to its parent company and a named product range. Every Stepsure ladder now carries one identity from top rail to platform, and the website presents the full range under one name.
Everything we delivered
Naming
- 24 name options
- Name availability checks
- Brand name: Stepsure
Identity
- Stepsure logo & colours
- CGAD parent logo
- CGAD business card
On the product
- A4 front panel
- 4 ladder labels
- 8 model names
Online
- stepsures.com website